Rabobank.be was launched in 2002 as a online challenger brand. At that time the concept of online banking was very new and not common to the large audience.
To target this large audience of savers we developed a strategy based on 3 pillars:
- ease of use
Communication was support by a back-end system developed around operational excellence to enable us to service our new and existing clients in a efficient and fast way.
This approach enabled us to grow to the 5 savings bank in Belgium with a growth in number of clients over 500%