In 2011 NIBC decided to launch a new online savings bank in the Belgian markets. This decission was taken after the succes they had in The Netherlands and Germany with simular initiatives. The aim was to broaden the funding options of the bank.
On the basis of my experience at Rabobank.be and with the launch of BGZ optima in Poland I was attracted to lead the project.
After assembling a team (marketing, IT, Clientservices, operations) we launched on december 26th of 2011.
The new online bank was a instant succes and we managed to realise the 3 years business plan in only 18 months.