- Digital marketing
- Socialmedia strategy
- Data – Integration
- Business plan development
- KPI implementation
- M&A
- E- Commerce
- People management
Resume Dirk Dewulf
DirkDewulf
Freelance manager and marketeer
Analytical and hands-on general manager over 20 years of experience in online and digital marketing. Responsible for successful growth of various brands and putting together ambitious teams. My experience as a people manager and as a marketing specialist, combined with my insight into digital and social marketing strategies, enable me to help you company in to position brands successful into the market.
Would you like to involve me in developing your strategy? Or do you need someone to supervise the implementation? I am available for short, medium and long-term projects.
Werkervaring
General Manager | Persgroep online services | jan 2015 - apr 2018
Vacature.com, RegioJobs.be, Spaargids.be, Guide-Epargne.be Tweakers.net
Responsible for various non-title-related online brands of De Persgroep. Reporting to the CEO.
- Coordinate and manage Belgian online activities
- Develop and implement business plan and (marketing) strategy
- Develop data integration strategy and plan for the De Persgroep network
- Managing a team of 35 employees
REALIZATION: Successful acquisition and integration of new online service, growth of 30% to 50% for existing online services.
Directeur | NIBC Direct | sept 2011 - dec 2014
Responsible for the start-up and launch of NIBC Direct in the Belgian market.
Develop and implement the local strategy – marketing & digital strategy positioning on the market
- Coordinating Belgian activities
- Recruiting and managing the entire team
- Communicate with strategic partners (FSMA, NNB)
- Member of the International MT and Belgian EXCO
REALIZATION: In just under 18 months the business plan for 36 months was realized.
Marketing Manager | Rabodirect Polen | Jan 2011 - sept 2011
Responsible for the launch of a new internet bank in Poland (BGZ Optima)
- Development of the local marketing strategy
- Full implementation of the marketing process
- Attracting partners for the ICT development
- Mediabuying for launch campaign
- Recruit and train the new team
REALIZATION: In time delivery of all the requirements. BGZ Optima launched succesfully and within the expected timeframe
! Awards
- Effie Award (Brons)
- Silver Mixx Award
Education
MBA
Vlerick Business School
1993 – 1994
Master
Communication Science
University Gent
1989 – 1993
post experience education
2003 – now
- Advanced Management Program
- Mediatraining
- Interactieve Marketing
- E-business in the real economy -CRM: The power of loyal customers
- The effectieve manager
- Middle Management
Languages
- Dutch
- English
- French
vSkills
- Microsoft office
- Google adwords & adsense
- Google analytics
- WordPress
Director Marketing and Conversation manager | Rabobank.be | jan 2007 - sept 2011
Responsible for the marketing strategy of one of the first online banks in Belgium
- Develop, develop, implement and monitor the marketing
- strategyManagement of the marketing budget (+/- 6 million Euro)
- Member of the management team.
- Implementation of one of the first conversation strategy’s in Belgium
REALIZATION: in 5 years time we realized a growth of 60,000 to more than 200,000 customers, with a 5th place in the Belgian ranking of savingsbanks
Senior Product Manager rubrieken & Channel Manager Auto | Corelio (now Mediahuis) | jan 2004 - dec 2006
Co-project manager for the development, development and launch of www.spotter.be
- Budget and revenue responsibility for: “Immospotter”, “Autospotter”, “Legal notices”, “Notarial guide” in the newspaper.
- Responsible for the development of car sampler on the net.
- Working out sales-supporting actions.
Bladmanager & new media manager | Netwerk – Netcetera, Magnet Magazines (Persgroep) | jan 2001 - dec 2003
Responsible for the marketing and sales of the multimedia magazine Netwerk & Netcetera.
- Launch and support different websites such as: www.netwerk.be, www.netcetera.be, www.joepie.be, www.autowereld.be, www.goedgevoel.be and www.genieten.be
- Responsible CRM implementation from the magazine division
- Development of a database system and structure
- Development and follow-up of a reporting structure
Sales Manager | Insites consulting
Marketing Manager | Lannoo Graphics NV
Scientific co-worker| Vlerick Management School
1999- 2000
1996- 1999
1994- 1996
Volunteer
Mentor
The Birdhouse is a Belgian accelerator program for ambitious entrepreneurs. At the Birdhouse I am part of a team of 35 mentors who guide, advise and coach start-ups and scale-ups with the aim of turning into a successful business.